About Croaked

Why the dead frog?

Nobody enjoys thinking about dying, and most insurance makes it worse: grey pages, small print, and a sales call just when you’re ready to think.

So we made the frog. He’s already croaked, so you don’t have to dwell on it. He’s here to make the serious bit a little lighter, while you sort it out for the people you love.

Sorting this stuff shouldn’t feel like a chore

Clear questions, useful choices and human help when you want it. No jargon marathon. No pressure. No call-centre ambush.

• The people bit

  Built around the people who count.

  Start with who and what would need looking after: family, home, bills and everything in between.

• The quick bit

  A few minutes now. Cover for years.

  Get from straight questions to a useful comparison without losing a weekend to it.

• The phone bit

  No sales-call spaghetti.

  Get the useful detail online. Ask a human when you want one. Keep control either way.

• The paperwork bit

  Bury the admin. Keep the useful bits.

  Plain English, visible choices and the important details before you make a decision.

How we’re paid

You don’t pay us a fee. If you take out a policy we recommend, the insurer pays us a commission, either a fixed amount or a percentage. It doesn’t add a separate charge to your premium.

We compare policies from a panel of UK insurers, and recommend the one that suits you, not the one that pays us most.

Who’s behind Croaked

Croaked is a trading style of Believe Protect Ltd, based in Doncaster at Believe House, Heavens Walk, Doncaster, DN4 5HZ, and registered in England and Wales (company number 13913093).

Believe Protect Ltd (FCA 973843) is an Appointed Representative of Believe Advisor Limited, which is authorised and regulated by the Financial Conduct Authority (FCA 841395). You can check both on the FCA register.

• Believe Protect Ltd on the FCA register
• Believe Advisor Limited on the FCA register